Ahhh, summer in the Hamptons. There’s nothing quite like it. Lazy beach days, polo matches, local town shopping, lawn parties, farmstands, vineyard visits, and the Barefoot Contessa herself Ina Garten all make for a quintessential Hamptons getaway. But nothing signals summer in the Hamptons more than a sign itself that simply reads LUNCH in bold blue and white letters. For decades the sign has been a beacon to visitors, passersby and year-round locals alike. Proudly nestled where it’s stood since 1965 at 1980 Montauk Highway in Amagansett, The Lobster Roll aka LUNCH is where summer in the Hamptons begins and ends.
Co-owner Andrea Anthony has helped shape the Lobster Roll and its legacy since 1978 and seen it grow from a small clam shack on the side of the road to two thriving hotspots–one garnering national attention with its onscreen starring role in the Showtime series The Affair. In the middle of a busy Summer weekend, we stole a few minutes with her to talk lobster rolls.
You’ve been here since 1978. That’s a lot of lobster rolls. Do you still get excited at the start of every summer season?
Yes! Every season brings about a new set of challenges. We adapt our goals and objectives to meet them. We are always looking for ways to stay current, vital and relevant. We evolve by staying in touch with market trends and the changing needs and expectations of our guests. We’ve added some exciting new specials, some menu additions and value-oriented promotions. We’re also collaborating with American Cut in Tribeca for a From Tribeca to Coast collab! Our Hot Lobster Roll is available after Labor Day, and the Cold Classic Lobster Roll is available all summer at American Cut. And their 12 oz. 28-day Dry-aged New York Strip Steak is available in both our locations. Did I mention that all of our desserts are homemade? And we have a full gluten-free menu plus a children’s menu.
What makes it still fun for you?
Making our guests happy is our goal. We’re in the hospitality business. Excellent customer service and putting the customer first is what it’s all about. You have to love people to be sincere and authentic in this industry.
Photo: Doug Young
What do you think is the secret to staying in business so long? What makes LUNCH so iconic?
I think what makes us most iconic is that we have been in business for over six decades. We have stood the test of time and of course that lunch sign on the roof! The lunch sign represents the beacon of summer. We’ve served generations of customers who have created memorable moments and traditions that leave a lasting impression. Here at The Lobster Roll summer doesn’t just arrive. It begins.
Can you share the history of the restaurant and iconic sign with us? How did it become known as LUNCH?
The Lobster Roll, affectionately known to generations of locals and visitors as LUNCH, has been a Hamptons landmark since 1965 when it was purchased by my former husband Fred Terry. I joined the business in 1977 and have devoted nearly five decades to it, helping build and evolve the brand over the years. I’ve led much of the restaurant’s vision carefully following marketing trends, changing customer preferences and the evolving demographics of the East End. From developing new menu items and concepts to preserving the traditions that guests cherish, I’ve worked to ensure that The Lobster Roll will continue to grow while remaining true to its roots. In 1981, our operating partner Paul Deangelis became part of the team, bringing decades of leadership and operational excellence. Paul’s unwavering commitment to quality and attention to consistency helps ensure that every dish reflects the standards our guests have come to expect. Simon Cascante joined the Lobster Roll family at just 14. During Simon’s 16-year tenure with us, he’s worked in virtually every position in the restaurant, learning every aspect of the business from the ground up. Today, as a regional manager he brings invaluable operational knowledge, expertise, strong leadership, and a deep commitment to our team and our guests. Simon’s journey is a testament to the opportunities, loyalty and family culture that have always been at the heart of The Lobster Roll. Six years ago, entrepreneur Irwin Simon joined as a partner, bringing a wealth of business experience and strategic vision, helping to guide us to the next chapter of the restaurant’s legacy while honoring its rich tradition.
And that sign?
Standing proudly outside since 1965 is our iconic lunch sign. Through hurricanes, Nor’easters and countless summers, it has welcomed generations of guests, despite enduring decades of coastal weather. The sign has only been replaced once since the restaurant’s opening, remaining a lasting reminder of the tradition, resilience and cherished memories that define The Lobster Roll. The original sign can still be viewed today in the restaurant’s patio area.
Photo: Doug Young
What is the secret to the best lobster roll?
I know there’s a debate on how they’re made. Apart from our signature spice blend which is added ever so slightly to our Lobster Salad recipe, the secret is quality and simplicity. They are made from cold water North Atlantic claw and knuckle meat, which are the sweetest, most tender parts of the lobster; just enough top-quality mayo to hold it together, and a touch of celery for texture. We practice the ‘less is more’ concept. Nature created a perfect delicacy. Many chefs insist on altering it with culinary additions that we don’t believe are necessary. Keeping that in mind and realizing that customer tastes and preferences are very personal and subjective, we provide a proprietary spice blend that adds a little more pizzazz for those that prefer more flavor.
What makes the Hamptons such a vibrant community in the summer? I imagine some customers you’ve seen grow up through the years.
The various towns and hamlets from Southampton all the way to Montauk, including Sag harbor, are unique in having their own special charm and ambience. The energy, from the proximity of the ocean and the calmness of the bays and harbors are laced throughout the Hamptons. Together, these offerings provide a vibrance that attracts a myriad of visitors near and far. Being a local for nearly 50 years, I never take any of it for granted.
What do you hope for the legacy of LUNCH?
That we remain the place where summer begins, memories are made and traditions are honored for the continuing generations to come.
What does the perfect Summer day in the Hamptons look like? Set the scene please!
Waking up to a good cup of coffee or tea, enjoying a favorite breakfast, spending time with family and friends, and letting the day unfold effortlessly, whether it be going to the beach, enjoying a meal at your favorite restaurant, or planning a beach picnic or having a BBQ at home. To quote a Harry Chapin song, “Let time go lightly.”
AUTHOR
Elizabeth Hazard is a writer, producer and photography editor. Her work has appeared in various publications and she writes frequently about art, culture, fashion and history.
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